OUR INITIATIVES
Since 2010, and with inclusivity at its heart, Bloom has evolved and expanded its membership and created inclusion groups to support all women at all stages of their lives and careers. Our brilliant Bloom members have spearheaded many great initiatives to elevate voices and champion women in the industry.
THE ALLYSHIP CODE
How can I be a good ally? A question many have asked but not quite had the easy answer to. Well to help, Bloom have created an easy-to-use Allyship Code to provide guidance to anyone seeking to become a good ally.
What is it exactly? A curated list of characteristics and behaviours that help everyone become better allies. It is designed to help allies step out of their comfort zones and embrace ways of behaving that challenge the status quo.
Bloom is all about everyday actions, and The Allyship Code will give those who use it the opportunity to become better allies. So download it, use it, share it and let’s all become better allies to each other!
THE JUGGLE
We've launched The Juggle - the industry's biggest consultation into work-life balance. Concerns about work-life balance are cited as a key factor in women's continued underrepresentation in particular job roles. But most studies into work-life balance only consider gender divides and lump women together into one homogenous group.
We’ve taken it one step further with The Juggle, in partnership with Timewise. It’s the biggest and most in-depth consultation into this issue through an intersectional lens to explore how different groups of women are affected.
THE BLOOM MENOFESTO
created by Bloom Mpower
supporting women in our industry through peri/menopause
This is our Bloom Menofesto for change: change in the language, support and understanding given to all women* in the communications industry in the lead up to, during and after their menopause. Backed by our own Bloom ‘Understanding Menopause’ research carried out in late 2021, and with input from our members, it’s a starting point to encourage open dialogue within organisations to destigmatise & normalise something that 51% of the UK population will experience in their life.
*and anyone who experiences symptoms as a result of hormonal changes
We are delighted to have partnered with Major Players to share these results, highlight the support that is needed in the workplace and offer a blueprint menopause support framework for business leaders to adopt with their organisations.
The Bloom Mpower Accreditation
Would you like to nominate your organisation for a Bloom Mpower accreditation?
Bloom is recognising best practise in the communications industry by awarding our Bloom Mpower watermark to businesses who are demonstrating the very best support for peri/menopausal women* at work.
Once awarded, the Bloom Mpower watermark can be used within all marketing and recruitment materials, on socials, websites etc. as a mark of excellence in peri/menopause support and allyship.
*and anyone who experiences symptoms as a result of hormonal changes
Simply fill out this simple form to nominate your organisation:
The data we collect will only be used for the purpose of the accreditation and will be deleted once the accreditations have been announced. Please view our privacy policy for more information. Submissions will be judged by a panel of Bloom Mpower members and allies.
About Bloom Mpower: Bloom Mpower was established to ‘mpower’ midlife
and beyond: to change the narrative around midlife and menopause, reframing attitudes, and pushing for age diversity and inclusivity to increase the longevity of women’s careers. Bloom Mpower launched the first ‘Understanding Menopause’ survey in late 2021.
THE GREAT RETURN PLAYBOOK
Bloom UK’s Parents & Carers inclusion & support group created this playbook in partnership with Major Players to provide employers, managers and colleagues with practical initiatives to create positive experiences for those returning from maternity leave.
THE EXCHANGE
We launched The Exchange in 2019 as part of our objective to spearhead industry change and engage more men in the gender debate. It is a cross-mentoring programme that matches industry-leading men and Bloom members. The ethos is to open up a refreshingly honest dialogue between genders to help break down the stereotypes that limit the way we interact in the workplace and work together to make our industry more equal for all.
THE BOOTH OF TRUTH
One of the initiatives we are most proud of is the Booth of Truth, which made its name at our 2017 BloomFest conference. An unthreatening inflatable confession booth, the Booth of Truth invited women to anonymously share stories of barriers to their success in the industry. The often shocking stories punctured the glossy facade of our industry and triggered a new dialogue about the urgency to shift the gender dynamics at work. The Booth of Truth has been a central part of many events since its debut, and even existed in digital form to play its vital role at BloomFest 2021.
We’re always looking for partners to collaborate with on initiatives to change the industry for the better. Contact us if your organisation would be interested in collaborating.